EAElizabeth Arostegui
Senior UX Designer @ Capmation
About
Hi, I’m Ely! 👋 I’m a UX Designer from Bolivia with around 8 years of experience, mostly working on B2B digital products. I’m curious by nature and love turning complex problems into clear, thoughtful experiences. I’m also a university lecturer, so I genuinely enjoy sharing knowledge, asking questions, and learning together. My approach to mentoring is practical, honest, and collaborative. No magic formulas, just good conversations and different perspectives. I’m a bit of a geek too: I love Figma, games, storytelling, design systems, and experimenting with AI. 🎮✨ I’d love to help you navigate your own design journey while learning from your perspective along the way.
How I can help
I can help mentees with different parts of the UX and product design journey, especially when they’re trying to connect design with real business and user needs. I have experience working in UX and digital product design, particularly with B2B and complex products. I’m also a university professor, where I teach UX and digital product design. This has given me a lot of experience guiding students through projects, helping them structure their ideas, giving feedback, asking the right questions, and helping them understand not just what to design, but why. Some of the areas I can support mentees with are: - UX processes and problem-solving, from understanding the problem to exploring and validating solutions. - B2B and complex digital products. - Product and UX strategy, and moving from “making screens” to understanding the bigger picture. - Design systems, UI patterns, components, and scalability. - Figma and practical design workflows. - Portfolio and case study storytelling, especially how to explain the thinking behind the design. - Working with developers, product managers, and stakeholders, and communicating design decisions. Growing as a UX designer, identifying areas for improvement, and navigating career challenges.
Ask me about
Frequently asked
Can I bring a Figma file to a session?
Absolutely. Figma is my main design tool, so you’re very welcome to bring a file, prototype, component, or design system you’re working on. We can review it together and identify opportunities to improve it.
What should I prepare before a session?
It depends on the session, but usually just bring the thing you want to work on and a few questions or challenges you'd like to discuss. It doesn't need to be polished. Work in progress is very welcome.
Can we talk about Design Systems?
Definitely! We can discuss anything from getting started with a design system to components, tokens, patterns, organization, scalability, and working with developers.
What if I don't know exactly what I need help with?
That's completely fine. Sometimes figuring out what the problem actually is is the first part of the work. We can start with a conversation and uncover it together. 🔎✨
Expertise
Experience
Senior UX/UI Designer · Capmation Inc.
2024 - Present
At Capmation, I work as a Senior UX Designer focused on B2B products and eCommerce experiences. I design intuitive interfaces and complex workflows, contribute to scalable design systems, and collaborate with product and development teams to turn business needs into clear, consistent digital experiences. Figma is my main design tool.
Senior User Experience Design Specialist · Encora Inc.
2021 - 2024
Supporting IT projects by designing features and enhancing UI components. Contributed to monitoring, AI for IT operations, and event correlation, with a focus on accessibility and usability, utilizing tools such as Figma and Photoshop.
Lead Designer · Tutator
2016 - 2021
Define, document and maintain company standards on User Experience (UX) and User Interface (UI). Work with Product Management, development engineers, and customer service to ensure that all UX / UI requirements are collected, evaluated, documented, and applied in accordance with company standards for all company products. Illustrate design ideas using storyboards, workflows, and sitemaps. Design graphical user interface elements, such as menus, tabs, and widgets. Build page navigation buttons and search fields. Develop UI mockups and prototypes that clearly illustrate how sites work and look. Create original graphic designs (for example, images, sketches, and tables). Prepare and present drafts to internal teams and key stakeholders. Identify and fix UX issues (e.g., responsiveness, ease of use, etc.) Make design adjustments based on user feedback. Adhere to style standards in fonts, colors, and images. Keep up-to-date with general design trends, technology for UX / UI design and applications.
