Cristina López

About

I went from intern to design lead mostly without a manual, figuring out each step as I went. That's the whole reason I mentor: I want to be the guide I wish I'd had. I'm direct but warm, no fluff. If something isn't working I'll tell you, but always with a clear way forward. I've reviewed portfolios from the hiring side and sat in international design interviews, so I know how this looks from the other side of the table. We can work in Spanish or English, whatever feels right to you.

How I can help

You don't need to have it all figured out to book a call. Wherever you are, junior trying to break in, mid feeling stuck, or somewhere in between, we'll start from what's actually on your mind. If you want to sharpen your craft, I can help you make your work stronger and easier to defend: getting clear on your research, tightening your UX and UI, and understanding why users do what they do. E-commerce and conversion are my home turf (I led a redesign that lifted a US client's conversion by 3% using Baymard heuristics), so if you're working on checkout, product pages, or anything that has to convert, we'll go deep. And if your portfolio isn't landing the way you hoped, I'll help you find the story it's actually telling. If the hard part is your career, that's where I really get it. I went from intern to design lead mostly without a map: building a UX practice from scratch, setting my own goals, learning to ask for opportunities instead of waiting to be chosen. If you're trying to figure out your next step, grow without a formal mentor, or work with international clients in English, you're not alone in it anymore. Above all, I mentor with honesty and warmth. I won't just tell you everything looks great. I'll give you real, practical feedback, and remind you that you're usually closer than you think.

Expertise