DSDaniel Simon
Founding mentor
Lead Product Designer @ Neurons
Copenhagen, Denmark Berlin (UTC+2) 15+ yrs in design
About
I’m a Lead Product Designer with 20 years of experience across design, advertising, technology and digital products. I’ve made plenty of mistakes along the way, which is probably the useful part. I love helping designers find their way, sharpen their craft, build stronger portfolios and navigate what comes next in their careers.
How I can help
I can help with portfolio reviews, career advice, and general guidance for product designers at any stage of their journey. I also enjoy helping designers make the most of AI in their workflow, think more strategically, and grow into senior or leadership roles.
Ask me about
IC to manager
Layoffs
First or only designer
Influence without authority
Presenting to execs
Negotiating comp
Imposter syndrome
Stakeholder standoffs
Building a design system
Craft to strategy
Expertise
UX Designer
Product Designer
Visual/Brand
Design Manager
Design Lead
Gaming
Design systems
Freelancing
Leadership
AI workflows
AI tools
Experience
Lead AI Product Designer · Neurons
Present
At Neurons, a neuroscience-driven SaaS platform that analyzes and predicts advertising performance, I lead and reshape the design function to strengthen the company's strategic position in a fast-moving, highly competitive AI landscape. That means steering product and design direction across multiple teams, aligning stakeholders around a unified product vision, and building the processes that let design operate as a strategic partner rather than a downstream execution team, while also translating complex AI and neuroscience insights into interfaces that feel intuitive and actionable.
Design Manger · Unity
2021 - 2024
At Unity, I led a team of designers responsible for modernizing the Asset Store: Unity's e-commerce platform for game and digital creators, while also building out a consistent, accessible Design System. My focus was on the people side of that work: coaching designers to do their best creative work, fostering closer collaboration across design, engineering, and product, and putting a clearer design process in place that improved cross-functional collaboration by 35%.
Senior Product Designer · Vivino
2020 - 2021
At Vivino, I led the transition to a modern, fully accessible Design System supporting both the B2B and B2C sides of the product, giving a fast-growing product ecosystem a consistent, scalable foundation to build from. In parallel, I drove conversion rate optimization work — running multiple A/B tests across Vivino's wine pages to identify what actually moved performance, rather than relying on assumptions.