Ero Tsirika

Founding mentor

Open to work

Founder, CEO/CMO @ NORR Creative agency

Helsinki, Finland 15 yrs in design

About

Branding is what truly ticks my box. I bring energy, curiosity and a collaborative mindset, backed by experience across B2B marketing and creative leadership. With a strong network spanning creative, business, startup, and international communities, I enjoy connecting people, spotting opportunities, and helping promising ideas gain clarity, momentum, and real-world impact.

How I can help

I can help mentees strengthen their personal brand positioning and creative leadership skills. This includes clarifying value propositions, building effective strategies, developing compelling brand stories, improving stakeholder communication and connecting creative ideas with measurable business goals. I also support mentees with career positioning, portfolio development, leadership confidence and navigating complex professional challenges. My mentoring style combines practical guidance, honest feedback, empathy and actionable next steps.

Ask me about

Agency to in-house

IC to manager

Freelance to full-time

Returning from a break

Layoffs

A reorg

Getting passed over

Influence without authority

Negotiating comp

Imposter syndrome

Presenting to execs

Craft to strategy

Growing into leadership

Craft & Positioning (Foundation & Strategy)

Global Brand Strategy & Positioning

Brand Governance

Employer Branding

Cross-Border & Matrix Stakeholder Collaboration

Expertise

Visual/Brand

Design Manager

Design Lead

Gaming

Fintech

Healthcare

B2B SaaS

Agency

Freelancing

Leadership

Interviewing

Graphic Design

AI workflows

Education & EdTech

Media & Entertainment

Government & Civic

Nonprofit & Social Impact

Brand Strategist

Personal Brand

Brand Positioning

Team Mentorship & Capabilities Building

Go-to-Market Strategy Execution