Ero Tsirika

Founding mentor

🐰 5 sessions

Brand & Marketing Strategist, Fractional CMO @ NORR Branding Services

2testimonials Helsinki, Finland Helsinki (UTC+3) 15+ yrs in design

About

Branding is what truly gets me excited. With 25 years across the creative, gaming, financial, and advertising industries, I bring energy, curiosity, and a collaborative mindset; no fluff, no filler, just genuine help to grow you into a better version of yourself and your idea. I enjoy connecting people, spotting opportunities, and helping promising ideas gain clarity, momentum, and real-world impact. I've helped early-stage brands find their voice and scale from idea to market; let´s find yours. Let's make it happen.

How I can help

I can support mentees across a range of areas, including: * Brand positioning: clarifying value propositions and building strategies that stick *Storytelling: developing compelling, authentic brand narratives *Portfolio Fix: portfolio reviews *Business impact: connecting creative ideas to measurable business goals *Career growth: career positioning, portfolio development, and building leadership confidence *Growing in your role: navigating promotions, new responsibilities, and stepping into leadership *Overcoming imposter syndrome: building genuine self-trust and owning your expertise *Communication: improving stakeholder and executive-level communication My mentoring style combines practical guidance, honest feedback, empathy, and actionable next steps.

Ask me about

Agency to in-house

IC to manager

Freelance to full-time

Returning from a break

Layoffs

A reorg

Getting passed over

Influence without authority

Negotiating comp

Imposter syndrome

Presenting to execs

Craft to strategy

Growing into leadership

Craft & Positioning (Foundation & Strategy)

Global Brand Strategy & Positioning

Brand Governance

Employer Branding

Cross-Border & Matrix Stakeholder Collaboration

Expertise

Media & Entertainment

Government & Civic

Nonprofit & Social Impact

Brand Strategist

Personal Brand

Brand Positioning

Team Mentorship & Capabilities Building

Go-to-Market Strategy Execution

What mentees say

2 testimonials on Hop

My session with Ero was incredibly insightful and helpful. She guided me through what was working for me and what wasn't; she even helped me spot some of the issues myself which I hadn’t been able to identify on my own by asking me exactly the right questions. Her feedback was specific, direct, but also kind. I found her tips to be on point, and the next steps she gave me were not only practical and realistic, but also provided me with a very solid step forward. It was a real pleasure!
Mariam · Sep 2026 · Hop session
Ero helped me identify my direction when it comes to my career and portfolio. I love how she's empathic but straight to the point at the same time and provided insights on what I should work on. Would love to talk to her more in the future. :)
Rafael · Sep 2026 · Hop session