ETEro Tsirika
Founding mentor
馃尡 First session
Open to work
Brand & Marketing Strategist, Fractional CMO @ NORR Branding Services
2testimonials Helsinki, Finland Helsinki (UTC+3) 15+ yrs in design
About
Branding is what truly gets me excited. With 25 years across the creative, gaming, financial, and advertising industries, I bring energy, curiosity, and a collaborative mindset; no fluff, no filler, just genuine help to grow you into a better version of yourself and your idea. I enjoy connecting people, spotting opportunities, and helping promising ideas gain clarity, momentum, and real-world impact. I've helped early-stage brands find their voice and scale from idea to market; let麓s find yours. Let's make it happen.
How I can help
I can support mentees across a range of areas, including: * Brand positioning: clarifying value propositions and building strategies that stick *Storytelling: developing compelling, authentic brand narratives *Portfolio Fix: portfolio reviews *Business impact: connecting creative ideas to measurable business goals *Career growth: career positioning, portfolio development, and building leadership confidence *Growing in your role: navigating promotions, new responsibilities, and stepping into leadership *Overcoming imposter syndrome: building genuine self-trust and owning your expertise *Communication: improving stakeholder and executive-level communication My mentoring style combines practical guidance, honest feedback, empathy, and actionable next steps.
Ask me about
Agency to in-house
IC to manager
Freelance to full-time
Returning from a break
Layoffs
A reorg
Getting passed over
Influence without authority
Negotiating comp
Imposter syndrome
Presenting to execs
Craft to strategy
Growing into leadership
Craft & Positioning (Foundation & Strategy)
Global Brand Strategy & Positioning
Brand Governance
Employer Branding
Cross-Border & Matrix Stakeholder Collaboration
Expertise
Visual/Brand
Design Manager
Design Lead
Gaming
Fintech
Healthcare
B2B SaaS
Agency
Freelancing
Leadership
Interviewing
Graphic Design
AI workflows
Education & EdTech
Media & Entertainment
Government & Civic
Nonprofit & Social Impact
Brand Strategist
Personal Brand
Brand Positioning
Team Mentorship & Capabilities Building
Go-to-Market Strategy Execution
Testimonials
My session with Ero was incredibly insightful and helpful. She guided me through what was working for me and what wasn't; she even helped me spot some of the issues myself which I hadn鈥檛 been able to identify on my own by asking me exactly the right questions. Her feedback was specific, direct, but also kind. I found her tips to be on point, and the next steps she gave me were not only practical and realistic, but also provided me with a very solid step forward. It was a real pleasure!
Mariam 路 Sep 2026
Ero helped me identify my direction when it comes to my career and portfolio. I love how she's empathic but straight to the point at the same time and provided insights on what I should work on. Would love to talk to her more in the future. :)
Rafael 路 Sep 2026