Jasper Yeo

Founding mentor

Vice President, Team Lead, Application Design, Engineering, & Strategy @ DBS Bank

Singapore 6 yrs in design

About

I am a Singapore-based multimedia designer and developer lead, a balanced combination of creative and technical qualities. I specialise in bridging the gap between customers, business units, designers, and developers, covering all areas and layers of media and software development. Throughout my education and career journeys, I have been leading both small and big teams, creating rich user experiences through various aspects of design, development, and product management. Highly adaptable to the latest technologies and design trends, I architect and provide insights to drive data-driven decisions for the team and company. Specialities: - Web and mobile application design and development - Product, project, human resource, timeline, budget and delivery management - Infrastructure and architecture for technical solutioning, resiliency, scalability, and security - Contextual design for accessible and responsive CX and UX - Consultancy and strategic management for existing and new products and customer journeys - Design systems, tokens, modular components, reusable patterns, and workflow tooling While not at work, I read and swim. Accomplished lifeguard, diver, and food lover.

How I can help

I empower designers in becoming more confident and knowledgeable in navigating on their design careers, through portfolio reviews, career advice, design industry insights, design nuances, and stakeholder management working with business, product, and technology.

Ask me about

IC to manager

Freelance to full-time

Getting passed over

A reorg

Influence without authority

Stakeholder standoffs

Presenting to execs

Imposter syndrome

Building a design system

Craft to strategy

Growing into leadership

Expertise

UX Designer

UX Researcher

Design Manager

Design Lead

Gaming

Fintech

Design systems

Freelancing

Leadership

Interviewing

Graphic Design

AI workflows

AI tools

Agentic AI

Accessibility

Engineering

Design Tokens

Experience

Vice President, Team Lead, Application Design, Engineering, & Strategy · DBS Bank
2019 to Present
• Managing teams of developers across multiple projects, including timeline management, task delegation, and discussions with stakeholders and other development teams • Driving frontend design and implementation standards on Group Technology level via Technology Centre of Excellence • Enhancing applications on design adherence and consistency to DBS's Design Language System on accessibility (a11y), internationalization / localization (i18n), and modular components and patterns • Architecting large scale frontend applications on Module Federation and Native Federation, web performance optimisations, and advanced tracking and analytics