Joey Raiton

Founding mentor

🌱 First session

Creative Director | Product Leader | Design Manager & Educator @ Double Jump Joey Design

LinkedIn Portfolio

1testimonial Brooklyn New York (UTC-4) 10+ yrs in design

Meet Joey

About

I’m a Brooklyn-based Creative Director, Design Leader, and Educator hailing from sunny Arizona, trading the hot desert for a career in NYC; my work has spanned everything from Fashion at "Nautica" to Ed-Tech on "Meta's Immersive Learning Team" to Fin-Tech at "Invesco" to Healthcare at "Everyday Health" – and there's so much more to come! I currently share my high energy, empathetic approach, and plethora of resources with my students at my alma mater Arizona State University and NY-based St. John's University, both of which I serve as a Design Instructor. I especially enjoy deep conversations about brand positioning, creative leadership, 360° design campaigns, and all things Nintendo. Whether we're untangling a career pivot or sharpening a portfolio, I'm direct about what works, deeply invested in your growth, and always ready to make the journey fun☺!

How I can help

I help early-to-mid career product designers, visual designers, and career-switchers sharpen their portfolios, tell compelling case-study stories, and scale their design craft. Drawing from 12+ years of experience leading creative teams – including roles at Meta, Invesco, and Everyday Health – as well as teaching design at Arizona State University and St. John's University, I specialize in bridging high-level visual systems with user-centric product strategy. Whether someone is trying to break into the industry, optimize their resume for AI and ATS tracking, or transition from an individual contributor (IC) to a design leader, I can provide actionable, real-world frameworks to help aspiring designers stand out and level up.

Ask me about

IC to manager

Agency to in-house

Layoffs

First or only designer

A reorg

Presenting to execs

Influence without authority

Building a design system

First design hires

Growing into leadership

Expertise

Brand Strategy

Brand Systems

Brand Architecture

DesignOps

Design Education

Cross-Functional Leadership

What mentees say

1 testimonial on Hop

Joey has been an incredibly supportive and thoughtful mentor. He is friendly, professional, and generous with both his advice and the resources he shares. I really appreciated being able to connect over our similar career paths, and his openness in sharing his lived experiences helped give me more clarity and perspective as I continue navigating my own journey. Joey is genuinely invested in helping others succeed, and I’m grateful for the guidance and encouragement he has provided.
Jon · Sep 2026 · 1:1 session

Sessions

The Double Jump Joey Kick-Off: Free 30-Minute Design & Career Sync with MeFree
30 min
Let's jump right in to all your burning questions together! In this free 30-minute introductory discussion, we’ll break the ice, figure out where you need support or direction, and see if we're a good fit for an even deeper dive! WHAT HAPPENS / WHAT YOU WALK AWAY WITH: ▻ The Diagnostic: You bring your #1 design, career, or portfolio question; I give you an honest, high-impact gut-check. ▻ Curated Resources: You’ll walk away with 2–3 hand-picked guides straight from my private resource bank tailored specifically to your current hurdle ▻ Next Steps: A clear, actionable game plan for whether you need a deep-dive portfolio review, resume optimization, or career pivot strategy
The Deep-Dive Alignment: 60-Minute Career Strategy Alignment & Resource Unlock$75
60 min
Let's tackle your biggest roadblock head-on. In this intensive 60-minute session, we’ll do a deep-dive exploration into a major career pivot, complex workflow challenge, or strategic hurdle. WHAT HAPPENS / WHAT YOU WALK AWAY WITH: ▻ The Deep Analysis: We’ll thoroughly unpack your primary challenge, strip away the noise, and design a concrete, customized solution. ▻ Reviewing Resources: You’ll get direct access to my custom-curated and comprehensive "Design Resource Bank" for your ongoing career journey, and we'll ideate around what resources you may personally need that I can go find to add to it. ▻ Next Steps: A bulletproof execution plan so you can walk out of the room and immediately start shipping results.
The Case Study Clinic: 45-Minute Portfolio Review & Storytelling Support$60
45 min
Stop getting ghosted by recruiters. Drawing from my experience reviewing hundreds of portfolios over the years, we’ll dissect your case studies to fix information hierarchy, design narrative gaps, and squash presentation flaws. WHAT HAPPENS / WHAT YOU WALK AWAY WITH: ▻ The Critical Eye: We’ll review 1–2 of your core case studies live, pinpointing exactly why they aren't converting and how to make them pop. ▻ The Narrative Fix: You’ll learn how to frame your problem-solving process so it speaks directly to hiring managers and design leads. ▻ Next Steps: A prioritized list of layout and storytelling action items to elevate your portfolio from average to interview-ready.
The ATS Makeover: 45-Minute Resume & Application Overhaul$60
45 min
Even though your design is great, do you find your resume is getting filtered out by the evil robots? Let’s overhaul your application materials so they actually make it to human eyes. WHAT HAPPENS / WHAT YOU WALK AWAY WITH: ▻ The ATS Audit: We’ll review your current resume format and formatting traps, shifting you from a generic "list of duties" to impactful, accomplishment-driven storytelling. ▻ The Keyword Integration: We'll work together to weave job-description keywords into your resume and cover letters without sounding robotic. ▻ Next Steps: A polished, human-approved strategy for applying with confidence and getting your foot in the door.
The Creative Director Co-Pilot: 60-Minute Live Project & Leadership Coaching$75
60 min
Need a Senior Creative Director in your corner? Whether you're navigating high-stakes freelance client work, prepping for a final interview loop, or stepping into your first design management role, I’d love to act as your co-pilot. WHAT HAPPENS / WHAT YOU WALK AWAY WITH: ▻ The Creative Direction: We’ll actively co-strategize on live design projects, tricky stakeholder dynamics, or leadership roadblocks in real-time. ▻ The Executive Perspective: You'll gain insider frameworks on how to manage creative teams, scale brand systems, and communicate value like a design veteran. ▻ Next Steps: Clear direction, elevated work, and the strategic backing you need to successfully lead and ship your projects. * 𝘚𝘶𝘣𝘴𝘦𝘲𝘶𝘦𝘯𝘵 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴, 𝘪𝘧 𝘯𝘦𝘤𝘦𝘴𝘴𝘢𝘳𝘺, 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘩𝘦𝘢𝘷𝘪𝘭𝘺 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵𝘦𝘥 𝘢𝘵 $40 𝘢𝘯 𝘩𝘰𝘶𝘳

English

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