About
I’m a product designer with 8 years of experience, both in product and multi-brand tokenised design systems. I’ve helped junior colleagues with portfolios and career questions, and it’s one of my favorite parts of the job. I work daily with developers and AI, so I can speak to that side too. I’m direct but kind: I’ll tell you what’s working, what isn’t, and help you figure out the next step without judging.
How I can help
I design at the intersection of product and systems, with 8+ years building interfaces and the design systems that help teams build them faster — including leading a multi-brand system across fleet, EV, sales, and AI-powered products. I can help with portfolio reviews grounded in real interview experience, navigating AI's role in design work without losing the human-centered part, and going from generalist to owning a product end-to-end as a sole designer. I'm also happy to talk through job search strategy — how to approach a company with a speculative application, position your experience with confidence without overselling it, and plan a move (relocation, timing, language learning) around a career goal.
Ask me about
Pivot into design
Freelance to full-time
Layoffs
A failed launch
First or only designer
Getting passed over
Influence without authority
Imposter syndrome
Building a design system
First design hires
Expertise
Also here to learn
Nádia mentors on Hop and is growing too. A bit about their own path right now.
Working on
I’m looking to build a network that supports my career growth, and I’d love to give back by sharing what I already know with others.
Growing toward
My goal is to land a remote product design role that lets me relocate to Copenhagen, Denmark. I’d like help with the job search strategy for the Scandinavian market.
Could use a hand with
Layoffs, Growing into leadership, Craft to strategy
Hop by Design Buddies
Free to join, reviewed by hand