Nando Rossi

Senior Product Designer @ Self-Employed

Prague (UTC+1) 20+ yrs in design

About

Olá! I'm Nando, a Brazilian product designer with over 20 years of experience. I helped create and run TestFlight (before Apple's acquisition), and have spent the years since working across startups, streaming platforms, games, and all sorts of digital products. Along the way, I've lived and worked across the US and Europe, learning from different teams, cultures, challenges, and plenty of mistakes. I've always been curious about the problem behind the problem. I believe good design is less about having all the answers and more about asking the right questions, challenging assumptions, and being willing to rethink what you know. I'm still very much hands-on, and lately AI has pushed me further into coding and building things myself. After two decades in this industry, I find it exciting to be learning so much again.

How I can help

I've mentored close to 100 people through ADPList, helping designers find their footing, navigate career changes, and grow professionally. My sessions are more about coaching than traditional design critiques: asking better questions, challenging assumptions, and helping you figure out your next steps. I'm also deeply involved in AI and agentic workflows, which have transformed how I design, code, and build products. I'd love to share practical knowledge, explore tools, and discuss how our profession is evolving. I see mentoring as a two-way road: I bring my experience and honest feedback, but I'm just as interested in learning from your experiments, questions, and perspectives.

Ask me about

Pivot into design

Imposter syndrome

Building a design system

First design hires

Layoffs

A failed launch

Expertise

Sessions

Intro chatFree
20 min
Let's get to know each other! Tell me a little about yourself, what you're working on, and what you'd like help with. We can explore your goals, exchange a few ideas, and see where I can be most useful. Please share a little context when booking so we can make the most of our time.
Design & Career CoachingFree
30 min
Feeling stuck, navigating a career change, or growing into new responsibilities? Bring one real challenge. We'll unpack it together, explore different perspectives, and work toward clearer decisions and practical next steps. My role is to help you find your own way forward. Share your situation and what you hope to get from our conversation when booking.
UX & Product Thinking WorkshopFree
60 min
Bring a real product challenge, tricky user flow, or design decision you're wrestling with. We'll work through it together, question assumptions, explore alternatives, and identify practical next steps. This is a collaborative workshop, not a design handoff. Share the problem and relevant materials beforehand so I can prepare and we can make the most of our time.
AI & Agentic Workflows LabFree
75 min
Let's get hands-on with AI-enabled design, prototyping, coding, and agentic workflows. Bring a project, an idea, or a workflow you'd like to improve, and we'll explore what's possible together. We'll combine practical experimentation with critical discussion about tools, approaches, and what actually works. Expect shared exploration and clearer next steps rather than a finished product. Share your goals and current experience beforehand so we can focus our session.

English, Spanish, Portuguese

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