NKNare Krmoyan
Product Design Lead @ ISBX
Los Angeles, California Los Angeles (UTC-7) 8 yrs in design
About
👋🏻 Hey there! I’m Nare. I’m a product design and strategy specialist based in LA. Currently I'm working as a Product Design Lead in a software development agency specialized in health tech innovation. I have 8+ years of experience building and scaling digital products across SaaS, health tech, fintech, education, sustainability, e-commerce, AI and more. I’ve worked with international teams across North America, Australia, Europe, and Asia, navigating cultural nuances and driving collaboration across functions. When I'm not building stuff, I love hiking, cycling, reading, traveling and cuddling with my fur baby🐶
How I can help
I can help you: • Improve your portfolio/case studies and resume • Learn about the specifics of working in agencies vs in-house • Go freelance • Get better at stakeholder management and communications • Identify opportunities to optimize your product design workflows • Find resources to develop your skills in specific product design areas, such as research, mapping, prototyping, user testing, etc. • Learn about working in specific niches such as healthcare, fintech or enterprise software
Ask me about
Freelance to full-time
Pivot into design
First or only designer
Presenting to execs
Imposter syndrome
Building a design system
Negotiating comp
First design hires
Frequently asked
What should I prepare before our session?
The more clear you are about your goals, the more value you can get. I'd recommend thinking about what you need at this point in your journey and preparing specific questions that can help you get the information and support you need to get there.
Expertise
UX Designer
UX Researcher
Product Designer
Design Manager
Design Lead
Fintech
Healthcare
B2B SaaS
Agency
AI/ML
Design systems
Freelancing
AI workflows
AI tools
Experience
Product Design Lead · ISBX
2023 to present
- Led end-to-end design across multiple client products from discovery and research through high-fidelity delivery and developer handoff. - Designed and maintained a multi-brand design system for healthcare enterprise apps. Built React components and a documentation site using Claude Code and Cursor. - Worked with PMs and engineers in agile sprints to scope features and navigate design-technical constraints. - Introduced AI-assisted workflows – Championed WCAG 2.2 and HIPAA-compliant design practices across all product surfaces, ensuring team-wide adherence. – Presented design work directly to clients across project stages, facilitating feedback sessions and driving alignment on direction.
Product Designer · BigONE Exchange
2021 - 2022
– Designed UX and UI for a cryptocurrency exchange, grounded in primary research with community users, translating complex financial data into intuitive interfaces and flows. – Designed an AI-powered e-learning platform and in-app advisor tool in collaboration with the AI/ML team, improving the onboarding journey for first-time investors. – Led the design of a referral program that drove 500K sign-ups within 3 days.