Nicole JohnsonNJ

Nicole Johnson

Founding mentor
Open to work

Founder / Coach @ ndezine

Minneapolis, MN 15 yrs in design

About

Hello! I've been in UX since the late 1900s :) and have led multidisciplinary teams for 15 years at Amazon, Target and Best Buy. In 2025, I chose to step away from big corp and start my own business. As a single parent of a medically complex kiddo, I firmly believe in building sustainably across work and life, and I demonstrate my focus on spaciousness, play, and pushing back against systems of oppression.

How I can help

I remember how disorienting it felt to face big career inflection points — leadership or IC, when to push and when to protect my energy — without anyone to think it through with out loud. As an exec and burnout coach, I see design people over and over who are brilliant at their craft but stuck making career decisions in isolation, often from a place of "prove your worth" rather than "what do I actually want." I want to be the person who helps someone skip a few years of guessing alone.

Ask me about

IC to manager
Returning from a break
Agency to in-house
Layoffs
First or only designer
A reorg
Getting passed over
Influence without authority
Stakeholder standoffs
Presenting to execs
Negotiating comp
Imposter syndrome
Growing into leadership
Craft to strategy

Not the right mentor for: I'm happy to support you in your job search by providing portfolio and resume reviews, but job searching itself is not one of my focus areas.

Expertise

Design Lead
Interviewing
Negotiation
Healthcare
Design Manager
Leadership
AI workflows
Design systems
Agentic AI
AI/ML
Agency
Product Designer
UX Designer
UX Researcher